The fact is, many of them don't. Oh sure, they've heard of Positron Emission Tomography. They may even ordered a PET Scan - now and then. However, the vast majority of physicians are not utilizing this powerful diagnostic imaging tool to its best advantage because they simply don't know how to incorporate it into their everyday case management.

If you have P.E.T. (or P.E.T./CT) at your hospital, cancer center, or free standing imaging center, and your utilization isn’t quite where you think it should be, PET2Market can help. Perhaps you are just starting out with P.E.T., and want to ensure that your launch of this new technology to the physician market is effective. PET2Market will develop a marketing and education plan specifically tailored for your P.E.T. center, AND we will implement that plan, freeing you and your staff up for other projects and duties. Unlike “unspecialized” marketing firms, PET2Market has significant experience in positron emission tomography (P.E.T.); we know the clinical questions that are keeping your physicians up at night, and we have a track record of effectively increasing P.E.T. utilization through targeted education.

If you are like many hospitals and imaging centers these days, your department is so short-staffed that you simply don’t have the time to effectively market their PET scanner. You may want to, but other issues take priority. With PET2Market, you have a cost-effective, time-efficient way to market your PET scanner to your referring physicians. In some medical environments, “marketing” has a negative connotation, and we are sensitive to that. However, with a two million dollar investment (the average cost of a PET scanner) and, in some cases, relatively low insurance reimbursements, it is critical that the referring physician community be made aware of the utility and availability of PET, as well as understand how to get paid for PET services. Most PET centers can’t afford to “wait and see” if the scan volumes will increase, and hope that the physicians will make referrals. Typically, they either don’t have a marketing staff that is sufficiently trained in PET, or they have an imaging staff with neither the time or training to market PET effectively. You want to ramp up quickly, and fill the available schedule, cover your costs; with proper market preparation and penetration it is possible for your PET center to become profitable. We can help.

Marishka Pilch, founder of PET2Market, has spent the last few years focused on increasing physician awareness of positron emission tomography (PET). Marishka has been on the front lines. She managed various medical practices for several years, and then transitioned into sales and marketing. She marketed general radiology and PET services for over 4 years, before deciding to focus exclusively on PET marketing and education. She makes a great client advocate and very much enjoys discussing PET and PET/CT with clients, referrring physicians, nurses, scheduling staff, and patients.

Marishka’s home base is in Seattle, Washington, but she is available to travel and provide consulting in any of the Pacific Northwest states, including Washington, Idaho, Oregon, Northern California, Montana, Utah and even Alaska.